A Doll of an Idea!

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The name might not carry the classy, luxury car effect like Mercedes-Benz Fashion Week, but come February, Mattel, in partnership with CFDA will host a Barbie inspired Fashion Week. New York Magazine seems a bit apprehensive about a plastic doll being linked to the fashion industry, but I actually think think this could be a cool concept. Afterall, Barbie really is a symbol of all that is fashion and femininity in America. Fern Mallis, Fashion Week master of ceremonies, thinks Mattel Fashion Week will be a big hit: “For many young girls, [Barbie is] their first association with fashion and dressing up and changing clothes.” Let’s face it, all girls have played with a Barbie doll at some point, so why not rekindle the childhood fashion flame? 

Mattel also plans on throwing a “life-size” Barbie runway show featuring 50 looks from different designers. Quite a cool concept if you ask me! But I will agree with NY Mag in saying that Mattel’s plans to launch their “Plastic Smooth” makeup line is a bit overboard. Sorry, I don’t want to look like you can peel chunks of plastic off of my face! 

Thanks NY Mag! 

 

 

 

 

 

Thanks NY Mag!