Abercrobie’s Ad Campaign (or lack of one) Backfires
I’m currently loving Improv Everywhere for their recent stealth attack on Abercrombie & Fitch. The pasty skinned members took their A-game to the A&F flagship on Madison where over 100 of them hit the store, sans shirts. But apparently, in some twisted bit of hypocrisy, the house that ripped, tan abs built has a strict no shoes, no shirts, no service policy. If you don’t want us to shop their without our shirts on why would you have a live shirtless model at your front door in front of a giant photo of a mans abs? Plus what’s the deal with the shirtless statue of a man? Are we just pieces of ripped and toned meat to you or is your core customer gay and/or from the Jersey Shore?
About the Author: Founder and main dude at Fashion Indie, Daniel Saynt began his career in fashion at the tender age of 14, when he worked in the stockroom for some unnamed fashion whorehouse. His distaste for the mainstream quickly festered until he decided enough was enough, denouncing all mainstream fashion lines (unless the stuffs on sale or just down right irresistible or free, you can't say no to free).
