Abercrobie’s Ad Campaign (or lack of one) Backfires



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[youtube]http://www.youtube.com/watch?v=jdeBp8J0rqs[/youtube]

 

I’m currently loving Improv Everywhere for their recent stealth attack on Abercrombie & Fitch. The pasty skinned members took their A-game to the A&F flagship on Madison where over 100 of them hit the store, sans shirts. But apparently, in some twisted bit of hypocrisy, the house that ripped, tan abs built has a strict no shoes, no shirts, no service policy.   If you don’t want us to shop their without our shirts on why would you have a live shirtless model at your front door in front of a giant photo of a mans abs?  Plus what’s the deal with the shirtless statue of  a man?  Are we just pieces of ripped and toned meat to you or is your core customer gay and/or from the Jersey Shore?

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Article by Daniel Saynt

I'm not a fashion blogger. I'm a shitty journalist. Read 3957 articles by Daniel Saynt
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