Abercrobie’s Ad Campaign (or lack of one) Backfires
[youtube]http://www.youtube.com/watch?v=jdeBp8J0rqs[/youtube]
I’m currently loving Improv Everywhere for their recent stealth attack on Abercrombie & Fitch. The pasty skinned members took their A-game to the A&F flagship on Madison where over 100 of them hit the store, sans shirts. But apparently, in some twisted bit of hypocrisy, the house that ripped, tan abs built has a strict no shoes, no shirts, no service policy. If you don’t want us to shop their without our shirts on why would you have a live shirtless model at your front door in front of a giant photo of a mans abs? Plus what’s the deal with the shirtless statue of a man? Are we just pieces of ripped and toned meat to you or is your core customer gay and/or from the Jersey Shore?
