Abercrombie Continues To Lose Money, So Decides To Lose Clothing To Compensate

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After three quarters of double-digit (millions, that is) sales declines, Abercrombie and Fitch has finally decided to cut their prices within their store family (Abercrombie & Fitch, abercrombie kids, Hollister, Ruehl).  As NY Mag cleverly put it, they’re going to take this as a sign to focus on their strenghts: sexy 20-year-olds who enjoy riding horses naked through the woods. CEO Michael Jeffries stated:

“We are young. We are sexy. We are controversial at times. That’s what we know how to do and that’s the business that we own here and are comfortable that we can around the world.”

So expect to see more shirtless employees, more naked pictures, and more of what you know makes Abercrombie, Abercrombie.  

 

Maybe if they didn’t hire 90 employees to work at every store and slowly phase them out after a few weeks once they’ve dried out their 30% discount they might save a little? (I’m only saying this from personal experience as a previous abercrombie kids employee…insert laughter here…)

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