Ad-dict: Diesel Takes On Elderly Foot Fetishes

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Diesel’s newest batch of ads takes on the ever omnipresent questions, “What would it look like if we shot an ad featuring old people with odd foot fetishes?” or “Can crazy cat ladies make you buy jeans?”.

The result is a couple of fairly disturbing, yet oddly provocative ads, shot by John Scarisbrick, which once again showcase Diesel’s ability to push the boundaries with their take on denim.

“There are no messages, themes or commentary to understand. Our objective is to intrigue and provoke a thought.” explained Diesel creative director Wilbert Das.

Fortunately, Diesel isn’t letting this recession thing put a damper on their plans. Their ad budgets haven’t changed. They plan to pump $5.8 million on U.S. advertising in 2009, a good sign that you will be seeing a bunch of their ads in some of your favorite magazines come Spring.

Thanks WWD for the story.