Ad-dict: Giorgio Armani Spring 09 Ad Campaign

Ad dict: Giorgio Armani Spring 09 Ad Campaign  emerging fashion

The S/S ad campaign for Giorgio Armani is different from anything I’ve seen in awhile. The ghostly and mysterious platinum wash used on the photos makes the brand seem hipper with a slightly rough edge. Sasha Pivovarova’s icy glare perfectly jells with the mood of the campaign. Could Armani be striving to reach more demographics in this time of hardship for the fashion industry?

Thanks to Fashionologie for the photos.


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