Edited by Amanda Gabriele on
The S/S ad campaign for Giorgio Armani is different from anything I’ve seen in awhile. The ghostly and mysterious platinum wash used on the photos makes the brand seem hipper with a slightly rough edge. Sasha Pivovarova’s icy glare perfectly jells with the mood of the campaign. Could Armani be striving to reach more demographics in this time of hardship for the fashion industry?
Thanks to Fashionologie for the photos.
I stole my first pair of platforms from the Spice Bus in 1997 when Anglophilia was all the rage. Collector of vintage bags, vinyl and kitchen appliances. My dream of becoming a butcher is momentarily on hiatus so I can teach you how to wear muumuus and apply false eyelashes. Follow me on Twitter @CrystlMeatballs.