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Sir Sean Connery, the original James Bond, is the picture of masculine cool as the latest celebrity to be featured in the French luxury giant’s “core values” campaign underlining its travel roots.

Photographed on a beach near his home in the Bahamas, the iconic actor is propped on a wooden dock next to a waterproof version of Vuitton’s Keepall bag. The photo Annie Leibovitz submitted was actually a test, before he was handed over to the hair and makeup crews, Bernard Arnault said. “In this case, we had the opportunity to work with a legend,” he added. “He’s been on our list for a very long time.”

Arriving just in time for the November release of “Quantum of Solace,” the latest Bond film starring Daniel Craig, Vuitton’s Connery images are slated to run for roughly a year, in tandem with other personalities from the series, including Keith Richards and the duo of Francis Ford Coppola and his directing daughter, Sofia.

Thanks WWD