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Edited by on April 30 2009 at 9:00 AM

ADDICT: Diesel Campaign for New Fragrance Only the BraveDiesel chose to define Only The Brave, its latest fragrance for men, with a somewhat overly manly fist of blue crystal, and a more nuanced cast of models. Parisian agency Fred & Farid and photographer Platon headed this campaign featuring Sam Way, Daniel Pimentel and Tony Ward.

All of the men look strong and beautiful in these photos. Diesel has this crazy intelligent way of making adjectives come alive through advertising.

GALLERY: Diesel Campaign for New Fragrance “Only the Brave”

Via Charmants.com

Story by Amanda Gabriele

I stole my first pair of platforms from the Spice Bus in 1997 when Anglophilia was all the rage. Collector of vintage bags, vinyl and kitchen appliances. My dream of becoming a butcher is momentarily on hiatus so I can teach you how to wear muumuus and apply false eyelashes. Follow me on Twitter @CrystlMeatballs.