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Little Hermoine goes from Hogwarts to haute couture as the face of Burberry’s fall 2009 campaign. This is a first for 19-year old Emma, as this is her first major modeling gig, and I must say she does well for a novice. Shot by Mario Testino in central London, Emma looks every bit the grown-up with her sultry makeup, nonchalant pout and wisp of a hairstyle. This represents a shift for Burberry since the brand is known for casting actual models throughout previous campaigns–Lily Donaldson, Rosie-Huntigton Whitley, Agyness Deyn—and it seems as if they’re conceding to the celebrity-as-spokesperson angle. I say let actors be actors and vice versa, but when it works…
Jamiroquai is the greatest.
