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Edited by on January 29 2009 at 9:00 AM

ADDICT: Iceberg S/S 09 Ad Campaign Shot by Mert Alas & Marcus Piggott

I love a good oxymoron, especially when it comes to fashion. That’s why I am totally digging the newest ad campaign for Iceberg. Models Steve Gold and Amber Valletta look steaming hot, which is quite the contrary of the label’s name. Even though the only background you can see is the sky, I imagine them standing on very tall sand dunes whilst sweating their balls off. Photographers Mert Alas & Marcus Piggott did a great job of tying the garments to a story.

GALLERY: Iceberg S/S 09 Ad Campaign Shot by Mert Alas & Marcus Piggott

Thanks to Trendhunter for the photos.

Story by Amanda Gabriele

I stole my first pair of platforms from the Spice Bus in 1997 when Anglophilia was all the rage. Collector of vintage bags, vinyl and kitchen appliances. My dream of becoming a butcher is momentarily on hiatus so I can teach you how to wear muumuus and apply false eyelashes. Follow me on Twitter @CrystlMeatballs.