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Edited by on April 3 2009 at 4:25 PM

ADDICT: Lily Cole for Rimmel

Rimmel announced Lily Cole as one of their new faces in July 2008. Almost a year later, she has finally joined Sophie Ellis Bextor and Kate Moss in representing the beauty brand.

I think Lily seems like an odd choice to campaign for Rimmel’s Stay Matte Foundation — the makeup’s covered all her freckles! I guess this is for all the Jan Bradys out there.

Check out our gallery for some behind-the-scenes shots of Lily.

GALLERY: Lily Cole for Rimmel.

Story by Andy Wass

Cheers: Mary-Kate, Karl Lagerfeld, grunge, gypsies, birds -----Jeers: Ronsons, neon, ombre, gold, pants