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Edited by on May 12 2009 at 2:14 PM

ADDICT: Peaches Geldof for Ultimo

After posing for Agent Provocateur last fall, Peaches Geldof can’t seem to keep her clothes on. British lingerie brand Ultimo has recruited her to be the face of Miss Ultimo’s Summer 2009 collection.

You probably know Ultimo for bringing us images of a very fit Mel B. last year. “Miss Ultimo” seems to be the brand’s younger-leaning division.

Peaches has already received some backlash for the photos (too many tats, too pudgy, etc.), but she said of the campaign, “I’d rather young girls were looking at a normal body like mine rather than an anorexic model.”

GALLERY: Peaches Geldof for Ultimo.

Story by Andy Wass

Cheers: Mary-Kate, Karl Lagerfeld, grunge, gypsies, birds -----Jeers: Ronsons, neon, ombre, gold, pants