A&F Rules Out Ruehl

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A&F Rules Out Ruehl all indieAlthough equally  nauseating and obnoxious as Abercrombie & Fitch, Ruehl, the “professional adult” aimed A&F branch, is slated to close it’s doors by the end of the year. With a net loss of $58 million, mark-downs galore and enough discrimination lawsuits to scare off anyone lacking “model material,” A&F, keeping their empire in best interest, has decided to put the kibosh on Ruehl. For the sake of the amazing-ness that is the West Village, I see this as a good thing. 

Though I never wear it in public and I almost hate to admit it, I own a Ruehl sweatshirt and it is, by far, the most comfortable garment I own. That being said, if you’re in the market for some new bum clothes, don’t hesitate to ransack the “going out of business” sales that are sure in ensue! Happy bumming! 

 

Thanks NY Mag!

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  • babs98019
    We don't have a ruehl store in Washington state so I have never been, but I have ordered many items from the online website. The clothes and perfume are fantastic. My daughter wears her Ruehl stuff over and over. She especially loves the jeans. One thing I think maybe have doomed the company is that it is almost impossible to see the webpage, and then when you go to look for a specific article of clothing, it is hard to figure out how to look at all of the items. Plus there has never been a deal on shipping. It's always been expensive. In these economical times, especially, make it easy for the customer to spend money! I almost wanted to shout at my computer screen- Please, let me give you my money! when I couldn't figure out how to deal with an overly complicated website. Apparently they don't realize that older and less computer savy people buy clothes online for younger people. They should have taken a tip from Zappos, one of the best customer service and online friendly websites. Still, it's a shame. Ruehl has some really great clothes.
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