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American Apparel Hits China
After long awaited marketing plans, AA finally made the decision to expand overseas and will build its first store on the Mainland, in the World Trade Center in Beijing. This decision is very interesting to us, since AA is just basics and China is the world leader of producing apparel. Also, the ads are too racy, even Fashion Indie is banned in China! I wonder how will they react to naked woman on giant billboards (like above)? Or will AA go in with a different marketing campaign? Guess we’ll see.
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