<< >>
American Apparel in China
Everyone knows that American Apparel makes their clothes in the USA, but they have no problem selling them in China, although in a unique area in Shenzhen, an industrial city.
A blogger from Hong Kong Hustle wrote:
The concept of launching American Apparel stores in China itself is interesting. Since China is the world’s low-cost producer of clothing, it means that they’re not looking to compete on price. American Apparel seems to be relying on their alternative style and image, however, I’m not sure that these two factors have the same relevance that they would say in Europe or even elsewhere in Asia (for example in the mature Japanese market.) ‘Alternative’ may not be a strong selling point in an emerging market.
SOURCE: Racked
MORE ON AMERICAN APPAREL, Hong Kong, shenzhen
