An Addition to the Fashion Calendar: Pre-Fall

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Pieces from Missoni Pre-Fall 2010 via Korey Lartigue Blogspot

You’ve seen our posts for “pre-fall” pieces. You’ve seen runway shows streamed online featuring “pre-fall” collections. The only thing left is to understand what exactly “pre-fall” is! Once buyers and editors have had their gander at the collections, designers hit the runways to give fashion gurus, like ourselves, a brief taste of what February Fashion Week is to bring. These pre-fall pieces are typically more commercial than ready-to-wear collections and a catered towards stores and customers. Pre-fall collections usually hit stores between May and July, right during the fashion season changeover. Now that you know what the pre-fall season is, expect to see pieces from such collections in stores and ready for your closets! 

 

 Thanks NY Mag!