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Vintage-inspired skinny jeans $200, limited edition tee $110, hair cut from punk chop shop $80.
Looking like you’re part of the band. Priceless.
Our sound is fast and tough. We dig the Clash, Buzzcocks, The Jam and all that mid-70′s early punk stuff. The list could go on and on…
-Lenny Pops, singer of THE RED HEARTS.
The line between fashion and music get blurred a little bit more this month as French jeanswear label April 77 introduces April 77 Records, a collaboration between fresh bands and the clothing company. Each month, April 77 jeans and merchandise will feature special codes which can be used to redeem free music on their site from some of the world’s best up and coming bands. This month, THE RED HEARTS…
THE RED HEARTS are a household name in the Los Angeles indie rock and punk scene. They are lead by Lenny Pops, who formed the band in 2004 after having played in the Brian Jonestown Massacre. The guys have shared the stage with cult icons such as Silver Apples, The Avengers, as well as playing with many of todays top bands including Black Lips and Lords of Altamont.
I first saw Lenny on New Years Eve of 2007. With his jangling Rickenbacker, striped shirt and curls, he stood apart from his garage rockin mates. This boy was pop-incarnated. As I danced my ass off I couldnt help but wonder what his story was. Where did this guy come from? Obviously not Lala, the land of garage psychedelia.
And so it goes, his name is Lenny Pops, hes from Detroit and spent a chunk of his youth in Atlantic City, which explains his intense fondness for Lucy the Elephant (The Amusement Park). His beating red heart is shared by Punk and Powerpop and, of course, his lovely wife.
When he started THE RED HEARTS, their first single – More and Faster – manifested itself as a proper punk anthem best described as raw. But I thought they were a Powerpop band… At least thats what their MySpace said!
Being the snot nosed, MySpacin’, Powerpop victim that I am, I was immediately up Mr. Pops ass about this. Are THE RED HEARTS a pop band or not? Four drummers later, and then there was light!
Their next single, Let’s Get Lost – out as APRIL77RECORDS first release in April – is a fucking gem. A perfect balance of everything we love. Gary Valentine meets Elvis Costello on Adderall with a Farfisa! Punk, Powerpop, whatchamacallit, its a mover!
-Stephanie, Sales Charmer at APRIL77RECORDS
Fashion Indie's Big Poppa.