Edited by Saynt on
The Diesel Denim Gallery (DDG) ushered in 2008 New York Design Week on Monday night with a reception for ARROJADA (“audacious” in Spanish, but also the word for a vertically stacked cactus), an exhibition featuring the combined efforts of Madridian arist Jaime Hayon and design firm Moooi.
The unique, totem-like “stacking” of functional items like chairs, tables, and mirrors are playful, abstract collages of the commercial and natural world. Each work reflects Hayon’s background as an industrial designer;the shiny, futuristic finishes, his eclectic style. DDG itself is a conceptual link between retail and art, displaying ironic and controversial art works, like those of ARROJADA, alongside “wearable” art – Diesel’s own collection of limited edition denim.
Source WeAreTheMarket.com
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