ATTN: MODELS & DESIGNERS – FREE PUBLIC RELATIONS!!!
Porter Novelli today introduced Jack + Bill, a pop-up agency dedicated to identifying, branding and publicizing emerging fashion talent. Recognized globally for its eye-catching, multifaceted public relations programs for such clients as Gillette, Timberland, South by Southwest (SXSW) and Hewlett-Packard, Porter Novelli will lend its services to a new generation of brands free of charge for a limited time this summer.
Jack + Bill will be based out of Porter Novelli’s Tribeca office, close to the boutiques and studios of up-and-coming New York brands and talent. From mid-July to early September, the pop-up agency will provide free branding, buzz building, media relations and viral marketing services to one individual in each of the following categories: model, stylist, women’s apparel designer and jewelry designer. Turning the traditional client pitch process on its head, Jack + Bill will host an open “casting call” on July 15 and 16 to select its clients.
Prospective clients will be invited to bring portfolios and a summary of their brand vision for review. A team of Jack + Bill executives will select one model, women’s apparel designer, jewelry designer and stylist for complimentary representation during late July, August and early September, including brand messaging, media relations, viral marketing and buzz building.
