Rupa ‘Air’ vests that feels light & fresh as air
Edited by FashionIndie
Rupa & Co. Ltd., India’s largest hosiery manufacturer with a turnover of over Rs. 500 crores, brings another cutting-edge
innovation that will change the way men dress and feel within.
Rupa, the manufacturer of Frontline – India’s highest-selling brand of
vests – now introduces Rupa AIR. For the first time in India, a vest
that is made of 100% American Pima Cotton, one of the most exclusive and luxurious natural yarns in the world.
American Pima Cotton is
Extra Long Staple (ELS) cotton cultivated in Texas, USA. This
specially-bred fiber has finer texture and superior strength. Garments
made from American Pima Cotton are lightweight, having a silky finish,
and allow moisture and air to pass freely. Extremely wearer-friendly,
such garments let the skin breathe easily and keep it fresh all day.
Rupa, which has always been a leader in innovation and R & D, now
brings this wonderfully sumptuous and superior fabric to India. Mr.
Mukesh Agarwal, Director, Rupa & Co. Ltd., stated, “At Rupa, we
believe in constantly improving our quality and range. We are always
sourcing international-quality yarns to make world-class products.
“For us, the focus is always on the customer. All our efforts are
oriented towards giving the customer a never-before experience. Rupa
Air lives up to its name. For the first time in India, we have a range
of cotton inners that feel as light and fresh as air.”
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