Edited by Rebecca Alexander on
Bamboo is like the whiz kid of the botany world. It builds houses, feeds pandas, filters toxins out of the soiland grows up to four feet per day in any climate—and it also makes a pretty great cashmere substitute. Pamplemosses is a new label out of LA that has realized the potential of this overachieving plant and used it to create a line of kitten-soft garments for men, women and babies, proving that luxury doesn’t have to harm the earth.
The brainchild of artist Gene Eu, Pamplemosses was born in November 2006 with a simple goal in mind: “to bring people harmonious products that are comfortable, beautiful, and nurturing to the environment.” To achieve this, each Pamplemosses T-shirt, dress and pair of underwear is crafted from 100% natural bamboo fiber, and is silk screened with Eu’s nature-inspired illustrations in water-based ink. The resulting fabrics are not just super soft, but also hypoallergenic, antibacterial and UV protective—apparently, the only thing they can’t do is make the morning coffee.
The past year’s journey has been a major learning curve for Eu and his team, many of whom come from high-fashion backgrounds. “Working with bamboo is a pretty new approach, and there weren’t any rules for us to follow when we started out,” he explains. But with a growing following among the fashion set and exciting new innovations in fabric color and texture in the works for next year, it looks like their cram session has more than paid off.
Content courtesy of JC Report.
Rebecca does not like biographies. They are stupid and she would rather spend her time editing the site. Which she does with great vigor.
