Edited by Rebecca Alexander on
Introducing the industry’s first and only 100% plant based permanent hair dye, ACT (Advanced Cosmetic Technologies) uses breakthrough technology and super-pure botanical extracts to make natural products that are as effective as many over-the-counter brands, and comes in 13 rich colors.
ACT’s vegan-friendly, two-part liquid color system uses renewable and sustainable plant dyes that gently bond to hair without altering hair’s natural pH balance, conditioning while coloring. Planet-friendly from packaging to ingredients, ACT’s carton and insert materials are made from Forest Stewardship Council (FSC) certified paper and 80% post-consumer waste. The packaging is printed with soy-based inks using energy generated by wind power. In addition, the products are also cruelty-free, with absolutely no testing on animals.
Available at select Whole Foods and online through www.actnaturals.com.
Rebecca does not like biographies. They are stupid and she would rather spend her time editing the site. Which she does with great vigor.