Boutique Critique : April 77
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Vintage record label and denim producer April 77 has just taken up residence in a retail space right down the block from the company’s headquarters. Designer Brice Partouche tapped interiors guru Steven Thomas after reading a book on Biba, the ’70s retail monolith that Thomas also designed. The circular space recalls a turntable with its dark vinyl’esque floors and gleaming steel beams, a choice that complements Partouche’s rock-n-roll-inspired, super-skinny unisex denim styles and fitted double-breasted blazers. Vintage radios are stashed throughout the displays to further address the line’s affinity for beats.
