Edited by Josh Linam on
Burberry‘s Chief Creative Officer – Christopher Bailey – wanted to THANK YOU for helping the brand make Facebook history.
Being the creative type, you knew Christopher would show his appreciation in an out-of-the-box kind of way. (Burberry is classy. They wouldn’t use a lame status update to say “Thanks for helping us reach 3 million.”)
Instead, Burberry’s head Creative mind devised a meaninfgul, hand-written message to THANK his devotees.
Personally, I think this speaks a lot about Burberry. In a world of big brands grabbing at money, it’s nice to see someone sharing and engaging with their community rather than just “counting fans” (and doing it in a creative way!).What does Facebook think of Burberry reaching this milestone?
Facebook’s VP offered this:
“Burberry is producing its own original content, in fact Burberry is no longer just a fashion company – today they are a thriving media enterprise. Burberry is now the most widely followed fashion brand on Facebook. It’s successful not just because it makes great clothes but because it understands the importance of sparking interest in the community and using social media to engage and delight their consumers. Whether it is relating to consumers by promoting indie bands on their Facebook Page or celebrating the ideas of the most stylish customers on their site, The Art of the Trench – Burberry is building its brand not simply by broadcasting and advertising to them, but by creating new media experiences for them.” –Joanna Shields, Vice President FACEBOOK EMEA
I eat fashion for breakfast. Cashmere sweaters taste funny.