Can You Really Call This Intellectual Property?

(Separated by a word-Juicy and Victoria Secret)

Juicy Couture is suing Victoria Secret for stealing their idea of writing stupid slogans on the ass of your overpriced velour pants.

Okay that’s not entirely true, but that’s how everyone in the blogosphere is phrasing it as. In reality the lawsuit is based on a similar marketing and packaging campaign. Try to make that interesting! Juicy Couture Inc. and their corporate sugar-mama Liz Claiborne are claiming that they created the “Sweet Shoppe” marketing concept two years before Victoria Secret starting wrapping bras and panties in nearly identical packaging. JC has singled out VS’s Pink Line. What is this Pink Line I speak of? It’s VS’s attempt at clothing. It’s kind of like the Eggo Waffle brand branching out into syrup. Just because it’s kind of similar to what you do-doesn’t mean you should do both!

This infringement extends to their clothing as well, the lawsuit states: “Pink has applied slogans across the seat of pants which famously originated with Juicy Couture and identifies its brand.”

That is all legal jargon to say-’They’re putting stupid slogans on the ass of their pants and everyone knows we created that idiotic idea….and people pay top dollar for that shit. Like totally NO FAIR, NO FAIR, NO FAIR!’

Even though I consider Juicy Couture the dregs of fashion and responsible for debasing the word ‘couture.’ Pam and Gela, the mistresses of Juicy Couture, do deserve credit for making  velour a luxury item. As well as making MILF’s and MILF’s-in-training alike forget that this is a fabric favored by those who live in old folks homes. Far be it for Victoria Secret to steal this idea and sell it for less-oh the horror! Juicy Couture is of course seeking money damages and profit from the alleged copying.

Hey Juicy Couture, it could be worse, Forever 21 could be stealing your ideas!

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