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ADDICT / February 6 2012 8:00 AM

Watch Sofia Coppola’s Romantic Short Film for Marni at H&M

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H&M, in a constant stepping-up of their game, tapped Oscar-winner and noted style icon Sofia Coppola to direct the commercial for its newest diffusion line with Marni. Starring model/actress Imogen Poots and set in Marrakesh, Morocco to the dulcet, dreamlike tones of Roxy Music‘s “Avalon,” the clip could easily be a fashionable relic from the 70s. See if you can spot top model Liu Wen after the jump (hint: she’s the Asian chick)!

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ADDICT, Mens / January 31 2012 7:19 AM

Watch David Beckham Pose Seductively in His Underwear for H&M’s Super Bowl Ad

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Super Bowl Sunday is…some time…soon — I’m assuming as there is really no way to tell. But before that other Manning faces off against Mr. Gisele Bundchen, H&M has debuted its big game day ad starring Mr. Victoria Beckham – you’re welcome. The highly anticipated David Beckham for H&M bodywear collection gets put into sultry motion, after the jump!

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ADDICT / January 19 2012 5:01 PM

Shirtless Boys and Lara Stone’s Girls Star in New Calvin Klein Ads

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As expected, Calvin Klein trots out Lara Stone once again for its spring 2012 Jeans campaign. And as expected, Lara trots out her impressive rack, going topless alongside newcomer Matthew Terry in the steamy ads shot in St. Barts by leading lensmen Mert Alas and Marcus Piggott. Meanwhile, Terry also stripped down with fellow professional hunks Myles Crosby, Arran Sly and Chris Garavaglia for Calvin Klein Underwear with the legendary Steven Klein capturing the copious flesh on display in Joshua Tree. If all the six packs don’t strike your fancy, the brilliant hues surely will. 

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ADDICT / January 6 2012 11:42 AM

Abbey Lee Kershaw and River Viiperi Lounge Poolside for Versace x H&M Cruise

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Saucy Aussie Abbey Lee Kershaw and handsome Spaniard River Viiperi are serenely still when not getting along swimmingly in the latest videos for Versace x H&M’s Crusie Collection, also known as that other diffusion line rendered completely irrelevant because it’s not available in the U.S. Take a look at the six campaign vids after the jump!

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ADDICT, FASHION / January 6 2012 11:04 AM

Natasha Poly is a Citrus Vision for Proenza Schouler

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Decked out from head to toe in one of the most covetable Spring 2012 collections, Natasha Poly works her model magic on nothing but a stool for the latest Proenza Schouler campaign. Stylist Olivier Rizzo mixed yellow and green citrus with handsome neutrals for versatile looks that transcend seasons. Photographed by Willy Vanderperre at Milk Studios‘ Penthouse, we love everything about this campaign.

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