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Hautelook and Decadestwo have joined together to host the official “Sex And The City” West Coast Soirée. The celebration is taking place Wednesday, May 21st at the Decadestwo boutique (8214 Melrose Ave). The party celebrates the opening of the movie and will offer an opportunity for fashionable guests to sip cosmos, strike a pose in a recreation of Carrie’s bedroom, and shop vintage finds from Decadestwo.

The party is a pre-curser to the “Sex And the City” Sale on Hautelook, which will take place online May 22nd. The sale is the perfect way for women everywhere to get a taste of “Sex and the City” anywhere in the US, whether or not they are guests at the event.

Items available include: vintage Chanel handbags, Fendi handbags, Oscar De La Renta gowns, and Manolo Blahniks – think Carrie’s closet on sale!!

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BR Concept & Style Me NYC.com invite you to celebrate the launch of Summer 08 in Fashion with a night of shopping, networking and entertainment:

Date: Tuesday, May 20th

Time: 6:30 – 10:00 pm

Location: BR Concept, 158 Wooster St. SoHo NYC, at the corner of Houston & Wooster.

The Goods: Among the high end brands featured will be IODICE, GLAM New York, and Rosa Cha. We’ll donate 20% of sales to the Gabarron Foundation for their mission and work towards supporting Latino Artists and Designers. Beverage open bar courtesy of Cabana Cachaca (www.cabanacachaca.com)

RSVP: By Monday, May 19th to 212-673-6600 or rsvp@stylemenyc.com

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This year, a prestigious roster of top tier fashion designers such as Betsey Johnson, Alvin Valley, Catherine Malandrino, Yigal Azrouel, Shoshanna, Lela Rose, Magda Berliner, Cynthia Steffe, Jordi Scott, Alexis Bittar and others will be paired with NYC’s finest floral designers to create a festive, high-fashion runway show of elaborate floral headdresses made entirely from living plants and fresh cut flowers.

The event which raises funds for Village Care of New York (www.vcny.org), a non-profit organization providing vital healthcare programs to people living with HIV/AIDS, will be hosted by Aguiar and will be co-chaired by Lydia Hearst and Heatherette’s Richie Rich & Traver RainsSurprise guest judges will honor the headdress design teams in several different categories including “Most Beautiful, Most Original and Most Outrageous”

Thursday, May 15th from 7 PM to 10 PM.

The Altman Building-135 West 18th Street (between 6th & 7th Avenues) NYC.

Ticket Price In Advance: $250 (Tickets are $300 after May 5th, 2007).

Bid on designer merchandise, a luxurious vacation, original artwork and much more. Auction available exclusively online from May 1-14 at www.vcny.org.

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This Man…

 designed this…

Riccardo Tisci was brought onto Givenchy in 2005 and given the position as Chief Designer of womens ready-to-wear and haute couture. Following the footsteps of great designers before him, John Galliano and Alexander McQueen, Tisci was appointed to make the brand once favored by the Kennedy’s and Audrey Hepburn translatable to today’s customer.

Of course, in all this hubbub it seems the brand forgot to give Riccardo a wardrobe. With 10 day old scruff and a tee shirt better befitting a high school student, the 33 year old designer looks like an amateur in the game of fashion, forgetting one of the dead set rules of those dedicated to their craft, always represent your collection.

Many designers out there forget this simple, yet appropriate direction. They create amazing $1000 dresses but sport $15 tees and baggy, sloppy jeans.  I can image the rest of Riccardo’s outfit in the picture above; faded, ripped jeans, Converse, a skateboard and a dubbie in his back pocket. While refusing to fit a mold is an admirable pursuit, being so opposite to your brands image may in fact alienate you from your target customer. If you were introduced to Riccardo in his laid back get up your first impression would be “amateur”.  The gut reaction he would receive is that of someone who doesn’t take is work seriously and thus is not displaying his full potential on the runway.

For young designers, it is especially important to translate your collection onto your everyday wear.  Thom Browne is the perfect example of someone dedicated to his craft. While he may be the only man on the planet who wears Thom Browne suits, you know the reason isn’t cause he’s not actively promoting his wears. Thom rocks his high water crafted suits on the street, to events, and has even been seen rocking jackets with “I’m Thom Browne” embroidered on his back. Dedication.

So next time you’re heading out be sure to rock a piece from your collection or at least dress in something that reflects your brand. If you a tee shirt designer, rock tee shirts. But if you’re a high-end couture designer in charge of one of the largest fashion brands in the world, try not to pull a Riccardo and look like a complete burnout.

(photos courtesy of WWD, Style.com)

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