Sportswear International invites you to join Unruly Heir for a preview of the Spring/Summer 2008 collection

6 - 8pm
@ Bloomingdales Soho
504 B’WAY (btwn Spring + Broome)
Men’s Lower Level

RSVP - bloomingdales@unrulyheir.com

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TATOOT has created a new mobile art movement. What started out as a competition on DrawLoud has turned into a revolutionary brand! TATOOT is giving talented street artists an opportunity of self-expression in order to reach the masses through their ground-breaking brand of bag products. Launching in mid-July of 2008 and just in time for the “Back To School” rush, TATOOT will unveil it’s initial backpack and messenger bag collection in select street & boutique retailers like Michael K. in Manhattan, FootSoldiers in Miami and in all Dr. Jays locations in New York.

TATOOT is a graffiti-street lifestyle brand. TATOOT is a revolutionary and unconventional brand in that it expands upon more than one’s typical perception of graffiti and street art. TATOOT employs the very same concept of self-expression, delivering social and political messages, and serves as a form of art appreciation – but, TATOOT is bringing street art & graffiti to the worldover through a new fashionable and exciting product line of TATOOT messenger bags and backpacks.

TATOOT will give street artists a new outlet of expression, making their art OUTLAWED No More. TATOOT Bags are visually stimulating, fashionable, functional and downright Hot! The name TATOOT is a combination of two words meaning ‘DRAW LOUD.’ Talented artists can now express themselves on a new platform. From subways to bags, TATOOT is indeed the new mobile art movement.

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Looking stylish would probably be the least of your worries during a terrorist attack, but then again you’re not Paris Hilton. Trendsetters like her might trade in your duct tape and Cipro for the Urban Security Suit. Designed by Tim Smit, the USS is made of neoprene, though it’s also lined with body-molded Kevlar to ensure you can stop bullets while turning heads. There is also a gas mask, in case of deadly chemical release into the air.

And if the USS isn’t your cub of fashion, there are always the rifles, chainsaws, machine guns, and artillery shells. But, these aren’t your normal army weapons, these are branded with big designer names: Louis Vuitton, Gucci, Fendi, not exactly what you would imagine for a rocket launcher or an electric chair, but way more stylish than the AK-47. There is also a Pac-Man grenade!

Louis Vuitton for Guantamano Bay

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T-Shirt from the collection.

It is a marriage made in green-grass heaven: Miguel Adrover, the Spanish designer who fought logo mania with recycling; and Hess Natur, the German mail order brand with 30-year-old roots in sustainable fashion.

The two have teamed up to create an Adrover-designed capsule collection, which will be launched online in July as part of a worldwide push to bring style to environmentally friendly clothes.

“I think I am going to make my dream come true,” says Adrover, whose maverick but visionary talent has finally been recognized. “I am glad to work for this company not only because of the philosophy and sustainability behind it, but because I can work with a clear conscience. It is really difficult to produce anything organic,” says Adrover. “I tried to use natural fabrics. For me the experience is of learning every day. When I go to Première Vision,” the French fabric fair, “99 percent of fabrics are not organic. Only the Japanese are a little bit ahead.”

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Everyday products don’t have to mean everyday design. Industrial designer Malcolm Fontier has developed a collection of 100% animal- friendly bags, wallets and travel cases that prove that common items can look good and do their job at the same time- all while giving a nod to our four-legged friends by using globally-sourced, non-leather alternatives and unique PU coated canvases. Functional can be funky, and the Malcolm Fontier collection boasts a universal design style and a clean, sophisticated beauty that design fans everywhere can appreciate.

Light as air and seductively simple design: The classic wallet is re-imagined with the Mojito, a slim little number made from smooth polyurethane that holds up to 4 cards. An elastic strap keeps everything stylishly in place, while a side pocket offers an updated version of the money clip. The signature Malcolm Fontier double rectangle logo runs across the bottom for the ultimate in understated, yet unique, designer style.

Give your pockets a rest and stash your essentials in The Entertainer, an utterly sophisticated canvas carryall with polyurethane accents at the corners and on the strap. An ultra-slender profile makes it the perfect go-everywhere bag to sling comfortably across your body, while the large interior padded neoprene pocket can hold everything you need and your laptop, too! A separate magazine pocket means that your favorite design magazine can go wherever you do, to the office or to the airport. The Malcolm Fontier double rectangle logo is featured on the front flap and on the strap. It all adds up to the ideal marriage of form and function.

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