The collection was produced in-house and features bras, panties, garter belts, baby dolls, teddies, a kimono and a merry widow corset, retailing from $98 to $298. Some were seen on the runway during the VS Fashion Show back in November, sprinkled in among the regular underthings. It’s understandable if you didn’t notice, though, what with Miranda Kerr‘s $2.5 million assets stealing the spotlight. [WWD]

Though only 17% of men actually use body spray — most often in lieu of actually showering — Axe is by far the most popular choice, with a 74% share of the market; the majority of men prefer after shave (65%) or cologne (62%). On the other hand, 47% of women use body spray as compared to body lotion (59%), eau de parfum (43%) and eau de toilette (34%), so I guess it makes scents (*rimshot*) for Axe to target the fairer sex. However, can Axe appeal to women as it has so successfully appealed to men since 2002?

In the advertising campaign for Anachy, Axe attempts to level the playing field. As David Kolbusz, creative director of London-based ad agency Bartle Bogle Hegarty explains: “Before, an Axe commercial was always about a guy spraying himself and a girl being attracted, and Axe giving him an edge in the mating game, whereas now women also have something to spray on themselves, and consequently there’s more of an equilibrium between the sexes.”

Meanwhile, welcome to the 20th century, Axe.

As part of this new advertising strategy, there’s also more of an equilibrium between “the sexy.” According to Kolbusz, “Girls in Axe advertising will always be a little better-looking than the guys” but in the Anarchy ads the attractive gap is tightened “without the average guy feeling threatened.”

The latest commercial:

Axe is also introducing an interactive graphic novel through its Facebook where users can suggest plot twists and even be drawn into the action:

Marketing aside, the real question remains, will a girl really want to wear a scent traditionally associate with Guidos and pedos? That, of course, depends on what Anarchy smells like — thus Anarchy “for her”  is only being offered in a limited edition, with the possibility of permanence depending on sales.

However, sales among women might not be Axe’s biggest concern. David Vinjamuri, an adjunct professor of marketing at New York University made this astute observation:“The moment you start talking to girls, you lose credibility with teenage boys.” It’s nice to know that advertising is just like puberty…only more awkward. [NYT]

If you're more likely to editorial hunch your way through wedding photos, Sui Numeris has got your number. Find a bridal gown with an edge.

Think white just isn't a viable option for yourself? Go off-white toward beige-town and still stun. This isn't 1950, after all. These pieces were handpicked for all different kinds of brides.

With an accessories salon, you can find your something blue that you'll be happy to show off.

Bridesmaids in black? Perhaps. But you can also find a super cute LBD for any day, not just the big day.

The soiree collection has bright styles that move, brought alive by a night of dancing.

Sui Numeris hosts a vintage collection of party dresses from the New Look to mod and more.

Though we probably won’t see any leopard print capes adorned with a turban — also known as my laundry day look — there’s enough feline fun to go around as seen in this little ensemble above.

Present too are similar color palettes and silhouettes, but for items ranging from a disturbingly reasonable $50-$150, the world of haute couture couldn’t be further away. However, Valli chose to shoot the ads for his Impulse line, appearing in November issues across the board, in his Paris atelier.

As for the line itself, Giambattista Valli for Impulse Only will be available at 225 Macy’s stores come October 26th.

- Hilfiger’s son is “really sad” about his profile in The New York Observer :-( In other news, people now know he exists. [Stylelite]

- Nicki Minaj did it (on ‘em) again—she was spotted sitting next to Anna Wintour at Carolina Herrera. [Fashionista]

- We were pleased to learn that J.D. Salinger was also a queen bitch. A sublimely passive-aggressive note he wrote to his maid is now selling for $50K . [Refinery 29]

- Apparently they let anyone into shows these days. [The Cut]

- Missoni might actually be more affordable than Missoni for Target. [Refinery 29]

Bianca Jagger, 1979

Models Raquel Zimmermann, Karen Elson,  Lowell Tautchin, & Milo Spijkers dance in pairs to the Pitbull number, I Know You Want Me (Calle Ocho.) The models have pretty smooth moves and the video even boasts a cameo by Alber Elbaz, creative director of Lanvin.

So what do you think of the video? Does it make you want to get up and bust a move.

We have the following internship openings:Editorial, Social Media, Photography, Event Planning.

EDITORIAL INTERN:

-What did you wear today and why?

-Describe your favorite Fall 2011 collection in less than 100 words.

-What are your top 5 favorite brands?

-In 140 characters or less, why do you want to intern @FashionIndie?

This is a simple coverdone right.The two may not be a couple anymore but they both look chic & stunning.  (We’re suckers for bold red lips and lady tuxes.)

Now the only question is: Which do you like the best?

Week #10 of the Fashion Indie exclusive DOAFA’s Top Super Secret Sales of the Week.

I’m Lauren, your resident NYC dweller, crazed shopaholic and blogger from Diary of a Fashion Addict.com. Join me as we explore this week’s best online sample sales, NYC street deals, exclusive discount codes from your favorite designers and more. Like what you see and want more of it?! Check back with us every Tuesday, and visit my blog www.diaryofafashionaddict.com for even more sales, shopping tips and style inspiration.

 Deal for a Day:

Have you been lusting after a Mulberry handbag but could never afford to pull the trigger? Shop this weeks deal for a day on Rue La La 8/19. Sign on at 11am EST to score your fav!

www.ruelala.com

For an invite email: Lauren@diaryofafashionaddict.com

The story of United Nude begins with a broken heart, but we promise the tale isn’t sad. Dutch architect Rem D. Koolhaas created the ‘Möbius’ shoe in attempt to get his girl back by scaling-down his architectural training to fit a small, vulnerable part of the body. Although the girl was lost, seventh generation shoemaker – Clark’s shoes is the family business – Galahad Clark found the design. A new brand was born and stands at the intersection of design and fashion. United Nude is a brand that can truly call itself different, and we can never wait to see what they’re doing next.

How can you win these shoes and begin to build your outfits from the ground up? Tell us in the comments below - where you would wear these before summer ends? Whether to a music festival, vacation or just brunching outside, we want to know where you’d take them before socks enter the picture. Happy commenting and good luck.

You can learn more about United Nude and shop on the brand’s website.

Peace. Love. And psychedelics. And girl in back, werq that denim gartered jumpsuit overall thang.

“This is an important milestone for me – to bring my design sensibility to a larger demographic of women who seek glamorous, modern eveningwear,” says designer Monique Lhuillier.

The looks range from adorable metallic frocks to long and dramatic lace pieces.

The ML Monique Lhuillier collection will include cocktail dresses starting at $398 and evening gowns starting at $498 and are available to purchase at Saks.com right now.

Thus, Barneys struck a one-year exclusive with Walter Steiger, and hope to watch it grow.

Get your mouth watering for them here:

“We are trying to make it really fashion-forward, but we can only work with beading and they can’t weld because they are only little girls,” her husband James Conran told Style.com. They may not eat, but nobody has ever accused a model of being heartless.

OK let’s be brutally honest here. What in the hell were the people at Details & Conde Nast on when they  thought Ashton Kutcher was the right man to put on this cover. It’s not just any cover, it’s a SEPTEMBER ISSUE. To add insult to injury they stick him in a nondescript black v-neck sweater against a white background. No offense but we’ve litettaly seen better id pictures, hell mugshots even.

This is a prime example of the magazine industry putting celebrity in front of substance and fashion. This is pretty much a slap in the face for anyone who considers this publication as a good source of mens style and fashion.

Let me know how you feel by commenting below or tweeting me directly at @mcarthurjoseph.

The fabulous weekend getaway will include 2 nights at Gurney’s Inn, Dinner for 2 at East by NorthEast and a men and women’s beach wardrobe from Sundek.

All you have to do is enter is signup at Atrium’s Facebook page and vote for your favorite memory. (Perhaps, mine?)

You can read my favorite memory and others editors at Atrium’s A List Blog and decide for yourself.

If the  film is as extreme as the pictures then expect a lot of nudity, death, and creepy animals. The trailer (below) totally makes us want to see the full film on Monday.

We’re obsessing over the wardrobe and the amazing lighting in this editorial. Everything just feels super fresh, light, and super cool.

Keep reading to see more Rudd in Nylon Guys.

Justin Timberlake

Fashion producer Chico Lowndes curated the exhibition that will feature 30 large-scale works and 30 original Polaroid shots from Klein’s collection. Among the pieces include images of Madonna, Brad Pitt & Angelina Jolie, Tom Ford, and Justin Timberlake.

The Iguatemi Photo Series is a cultural initiative sponsored by Iguatemi Sao Paulo and  part of the largest chain of luxury shopping centers across Brazil, that aims to present the public with photography that goes beyond their typical mindset. on. Iguatemi Photo Series at MuBE has previously sponsored works by artists such as Guy Bourdin,  David LaChapelle, & John Rankin.

The exhibition will run from Aug 11^th-28^th.

Keep reading for more featured pictures of Mr. Klein’s work.

Justin Timberlake

Madonna & Jesus Luz

Madonna

Tom Ford

I’ll be honest this is the best we’ve seen Rihanna since she’s decided to go for the Kool-Aid red look. Hopefully this is a precursor to her Vogue and Esquire covers also coming out soon.

Keep reading for more shots

Keep reading to see our fashion faves who made the list.

Justin Timberlake

Catherine Middleton

Casey Mulligan

Carla Bruni

Collin Firth

Stavros Niarchos

Image via: Fashionologie

We’re not saying that Uncle Karl looks terrible or anything but instead he looks more like our Great Uncle Karl. People get old, it’s a fact of life.

We still love the guy and in fact tonight we’re getting a preview of his collection for Macy’s tonight! Make sure you stay posted to my twitter: @mcarthurjoseph and the site’s @fashionindie for the inside scoop on that.

Lachlan Bailey’s street style editorial for Vogue China, entitled “Handsome Girl,” features a rough-and-tumble Tao Okamoto sporting a tousled bob by hair stylist Rudi Lewis and a vibrant red lip (we’re all about the red lip at FashionIndie) by Sally Branka. The editorial is a study in rock and roll style, with ripped shirts, sequins and studded leather courtesy of fashion editor Clare Richardson. We’re loving the no-nonsense style and Tao’s corresponding, and surprisingly soft cover.

ABS Chunky Crystal Cocktail Ring $85 – Looks way more expensive than it actually is. A super luxe combo of olive green and dark purple crystals.

Shubhankar Ray, Global Brand Director of G-Star RAW explains: “Vincent is unorthodox, authentic, imperfect and raw; all characteristics matching G-Star’s DNA. We are happy to have an independent trailblazer and cultural artist like Vincent as our new face.”

 Iconic photographer and film maker Anton Corbijn created the beautiful and raw black and white images at the Port Autonome in Marseille.

The  the full G-Star RAW A/W 2011 campaign will  officially mid September 2011. If you like what you see then  you can purchase the garments through G-Star Stores, marked with a special hang-tag for easy identification at the same time the campaign officially launches.

Keep reading to view all the images from What Lies Beneath.

We got to listen to some history about the brand as we sipped on two sparking wines: Brut Classic and Rosé.

Originally from France, Chandon now uses the finest grapes that Napa Valley has to offer. Besides being rather tasteful on its own, Chandon’s vibrant flavors make it an ideal ingredient for a variety of cocktails.

From the vineyards to the glass Chandon marries the best of French tradition with new world innovations to ensure the highest quality into each bottle. They make sure to showcase the rich fruit flavors of California’s regional character by using centuries-old champagne methods and traditional grape varieties. At their core, Chandon sparkling wines reflect California’s regional character yet remain true to the practices of méthode traditionelle.

To lean more about the American spirit of Chandon then check out their website and follow them on Twitter.

Forbidden love, over-saturation, and Marc Jacobs, oh my! This whimsical spread in Vogue for their August issue had us all sighing in wonderment. Raquel Zimmermann captivates in Givenchy, Mary Katrantzou and more, followed by a mysterious would-be paramour. The shoot was photographed by Steven Klein and styled by fashion editor Camilla Nickerson.

Jump down the rabbit hole and into fashion wonderland with the rest of the shots from this spread, below.

There are not too many stylists that get the credit they truly deserve for all the hard work they put in. For that reason we’re dedicating a post to those stylists whose personal style is just as great as their styling projects.

1. Darius Baptist

Annabel Tollman

Zanna Roberts Rossi

Nicola Formichetti

June Ambrose

Niki Schwan

Emma Watson and a bold red lip? Who could ask for more?

Watson poses with cutie Cyril Descours, fulfilling her Lancôme ambassadress role with poise and her signature little bit of magic. Do you think Emma is werqing her Lancôme ads?

There is a new tradition around our office called “soda time”and we can thank it all to Sodastream. With this machine you can turn regular tap water into sparkling water in under 30 seconds, with no clean-up. Enjoy the freshness and convenience of homemade soda and protect the environment at the same time. They come in a variety of colors and silhouettes so it is easy to find a soda maker to match with any decor.

There are over 30 soda mixes including: Cola, Lemon-Lime, Orange,Root Beer, Ginger Ale and Tonic. Since everyone nowadays (especially in fashion) is worried about watching their figures, many of these sodas come in a diet version. Regular flavors contain no high-fructose corn syrup, and diet flavors are sweetened with Splenda, not aspartame. Basically it tastes great and is good for you.

Keep reading to see how to see how we fashionably use the Sodastream machine.

1. Assemble machine via attached instructions. (Takes less than 3 minutes.)

If that wasn’t tantalizing enough, 10% of this shows proceeds will be donated to ‘Autism Speaks’ and will feature music by twin DJ’s Ryan & Matthew Skolnick. The event is sponsored by Pop Chips and Satisfaction Vodka, so rest assured that you’ll be shopping with a conscience while enjoying some delicious refreshments. See you there!

1. Party In The USA- Miley Cyrus

Following the announcement that Rihanna will be Vogue Italia‘s “Woman of the Year,” FashionIndie put together this retrospective from her last shoot with the Italian mag, with her  looking weirdly like Victoria Beckham for their September 2009 issue.The editorial shot by Steven Klein is entitled “Extreme Couture,” and we would expect nothing less from Rihanna. Bondage, sparkle pasties, pouring water out of back packs – it’s all there.

The new article from this year’s magazine calls her the “jewel in the crown of Jay-Z‘s stable” (Stable? Let’s not even get started on the fact that crowns and horses have nothing to do with each other), and also drops her full name, uddenly we’re glad that she went with her middle name. Two Robyn‘s with amazing music careers would just get a too confusing.

The magazine refers to her as an “independent, energetic fighting spirit” and claims that  ”she is currently the undisputed best contender to the role of queen of pop. You might wonder – wasn’t that supposed to be Lady Gaga‘s title? Not quite.” Them’s fighting words, Franca.

Strange article aside, Rihanna‘s black and white editorial from last year is still as fierce as she is, and we’re loving it.

Lilo, Dominique Strauss-Kahn, Casey Anthony. Court has been on the mind as of late, and not always in the most glamorous of ways. Not to worry, fashionistas! Donna Karan is here to soothe your high-heel-induced migraines (ahem, Michelle Bachman) and your sense of propriety with these amazing new images from her Fall/Winter 2011 campaign. The decidedly gray palette understatedly emphasizes the luxurious shapes and fabrics of the collection, and Isabeli Fontana‘s lawyer face makes me want to immediately take out student loans to go to law school (and to buy all of these clothes).

The campaign was shot by Inez Van Lamsweerde and Vinoodh Matadin, with creative director Trey Laird and stylist Nicoletta Santoro. Ruling: guilty of major fabulousness. Check out the images below and decide for yourself.

Today is the last day to score 20% off on NARS Cosmetics. On top of that they are offering 5% cash back. 

You can check out this and many other exclusive deals at Mintbox.com

Lindsey Wixson  and Daphne Groeneveld  star in the outpouring New York City infatuation that is this spread in W Magazine. The editorial, entitled “Scene on the Street,” was photographed by Alasdair McLellan and styled by Edward Enninful.

The shoot has a little of everything, with styles inspired by the 20′s right up to the 2000′s. Check them out for yourself below:

An interesting take on the idea of a “luxury home”

Casting: Major network TV Show. A spin-off show from a very successful fashion design show. This show will also be airing on the same network in November. We need female models for on and off the catwalk. This is not a reality show and the models will be models only on the show–there will be no reality storyline associated with the models.

Please email online portfolio’s or images first to:
Attn: Show Casting
ENC.WHEELER@GMAIL.COM

Shoot dates: Aug 11 – Sept 2. Rate: $250 Inc. per day. 50 models/ days needed.

CASTING: Friday, July 29th, from 11:00am – 5:00pm.
*We need a diverse range of girls, must be runway girls, min height 5ft 9”.

Confirmations will be emailed to you privately, not posted.
Thank you.

Penelope Cruz recently posed for the cover of the Tranformation Issue of V Magazine, and the result is certainly transforming. No, really. I had the privilege of seeing the special edition cover in person, and it’s a hologram of multiple images of her face, all of them fabulous. The cover and editorial were shot by Mert & Marcus.

Despite the theme of the issue, Penelope’s take on her success is still as humble as ever. On fame she comments, “I refuse to call myself anything other than a working actress.” More like a WERQing actress.

When asked about her new Pirates of the Caribbean movie with Johnny Depp, she said, ”Johnny wears everything better than I do. He even wore a dress in the movie he did with Javier, Before Night Falls.” Excuse me, I’m off to Netflix to look that up. Enjoy these photos of Pene’s shoot while I’m gone.

Raquel Zimmermann and Karen Elson seriously get their dance on for photographer Steven Meisel in Lanvin’s Fall 2011 campaign. It’s almost silly how well this duo manages to show off Lanvin‘s new jewel-toned collection and keep straight faces the entire time, and we’re loving these new looks.