Edited by Saynt on
Charlotte Ronson Hits Up The Penney
J.C. Penney has just signed a massive long-term deal with New York-based designer Charlotte Ronson to design a full line of sportswear for the ancient retailer called I [Heart] Ronson. The collection is set to hit 600 stores and will hit jcp.com by Spring 09.
“Targeted toward the 21- to 35-year-old women, the line includes tees, knit tops, blouses, sweaters, jeans, skirts, dresses and jackets.
Prices are about $15 for layering tees and tank-tops, $26 to $44 for tops sweaters and jeans and $40 to $65 for dresses and jackets.”
This is the biggest news to hit the indie scene in some time as Charlotte has always been a fashionindie favorite with her collection of vintagy goods. I just wonder if her national street cred is enough to get devoted Ronsoners into the unsettling cavern of retail hell that are the malls of America to shop for her dresses and tops at J.C. Penney. Either way, we give massive snaps to Charlotte Ronson to booking such a major deal. I wonder if this means that Lilo and Samantha will be hitting up the Penney to help endorse Charlottes goodies?
Thanks to CNN for pointing this bitty out.
Fashion Indie's Big Poppa.