CLO Intimo: Taking Over Lingerie … One Pair of Lace Panties at a Time
“You give the guy more, when you design for the girl,” explains Claudia Ochoa, Founder and Creative Director of CLO Intimo, a lingerie line that she launched in 2003. Originally from Medellín, Colombia, Claudia started CLO after working for many years for the ready-to-wear fashion houses in Columbia. She believes designing lingerie should be for and about the woman, not the man. “When it’s designed for the man, it feeds into a woman’s insecurities and men will see that,” she says.
CLO creates feminine, flattering lingerie influenced by the sophisticated modernity of the New York woman, while maintaining the passion, color and sensuality of her South American roots. CLO is all about Claudia. It has beauty, strength, confidence, and passion, which all happen to be important elements of her line. In addition, she is ambitious vowing to muscle her way into the upper echelons of the lingerie world as she says “one pair of lace panties at a time.”
CLO sells at The Market NYC at 268 Mulberry Street on Saturdays. www.themarketnycblog.com
LINK LOVE: http://www.cultindie.com/xn/detail/2394740:BlogPost:63327
