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While Immordino Vreeland never actually met her grandmother-in-law, she felt “people needed to know what [her] life was about” and set out over the course of three years to tell Vreeland’s story. And tis quite a story:

She helped designers such as von Furstenberg, Manolo Blahnik and the Missonis launch their businesses. When the Missonis, who were working in Italy, came to New York to show their clothes, Vreeland called all the stores. “She was responsible for their business in America,” said Immordino Vreeland. She suggested to Blahnik, who was working on theatrical set designs, that he should be working on “extremities.”