Fashion is in a giving mood. In the wake of Gucci’s UNICEF campaign comes the news that shoe giant, in and out of heels, Jimmy Choo, has teamed up with the Elton John AIDS Foundation for Project PEP.
Choo and the EJAF teamed up in 2005 on the funding of the Simela Centre in South Africa, and Project PEP will help that organization. Twenty five per cent of net sales from the range of clutches, shoes and bags featuring a punk rock motif (when did Elton go punk?) going to the Cape Town centre which assists victims of rape.
The limited edition range will be available in November, supported by a campaign shot by Terry Richardson and featuring Choo favourite Angela Lindvall. Beat the rush and join the waiting list now on www.jimmychoo.com.
Written by Shirley Warner on Cult
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