Collab-Ho: MAC and Hello Kitty
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MAC Cosmetics has teamed up with Sanrio Global Consumer Products to create a Hello Kitty color cosmetics collection. It will feature lipsticks, lip glosses, eye shadows, pigment, glitter, nail polish, and more in shades of pink, turquoise, lavender, and green.
The line will arrive on MAC’s Web site Feb. 10, in North American stores on Feb. 12 and into overseas stores in March.
“MAC has been mining pop culture since the brand was founded,” said John Demsey, group president of the Estée Lauder Cos. Inc. “This is a sexy and innocent fashion line, and a true MAC moment. In these times, everyone can use a little fun — and a little Kitty.”
“The partnership was a no-brainer,” said James Gager, senior vice president and creative director of MAC Worldwide….
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