Edited by Rebecca Alexander on
Roberto Cavalli has chosen to “dress” a limited edition of the iconic “Contour” bottle for Coca-cola Light, with three different designs. 300,000 of the bottles will be made, and the limited edition series will be distributed September to December 2008, exclusively for the Italian market.
These two icons are drawn together by the way they approach the female world: every woman has an irrational, unexpected side to her that’s unique and special, and so exquisitely feminine. That’s the concept at the heart of the Coca-Cola Light communication. Roberto Cavalli shares and expresses the same concept through his creations, intended for a woman who’s glamorous, strong and seductive.
“I had a lot of fun creating three different “dresses” for the legendary silhouette of the Coca Cola Light “Contour”. They are seductive and feminine, in typical Cavalli style. They’re designed for the world of young people, which has always been a great inspiration to me”.
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