Shop: Comme Des Garcons for H&M
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I can’t even begin to comprehend this gem. Comme Des FUCKING Garcons is collaborating with H&M on an exclusive collection that will provide a range for men, women and childrenswear!!! The collabo will also feature a unisex fragrance.
In honour of its Japanese roots, the collaborative line will launch exclusively at H&M in Tokyo in November before being rolled out worldwide a few days later.
“I have always been interested in the balance between creation and business,” says Commes des Garcons genius, and godmother to my illegitimate baby, Rei Kawakubo of the collaboration. “It is a dilemma, although for me creation has always been the first priority. It is a fascinating challenge to work with H&M since it is a chance to take the dilemma to its extreme, and try to solve it.”
“Rei Kawakubo has been on the top of our wish list for a long time and we are thrilled that she has chosen to collaborate with us,” adds H&M creative advisor Margareta van den Bosch. “We have tremendous respect for Kawakubo’s fashion philosophy questioning fashion’s ingrained patterns and we admire her artistic approach to design. We are particularly excited to launch the collection in Kawakubo’s native country at our launch in Japan.”
H&M’s designer collaborations are the stuff of modern legend – capsule collections for the brand by Stella McCartney, Karl Lagerfeld, Viktor & Rolf and, most recently, Roberto Cavalli have proved instant sell-out successes, which roughly translates to “Get Your Ass on Line NOW!!!”
We couldn’t be more excited about this. Comme Des Garcons has always been a huge indie favorite, so you know we’ll be selling all our existing shit and our first borns to get the full collection.
