Coppola Family Affair for New LV Ads
Read More:LVMH, Sofia Coppola
Francis and Sofia kicking it in Napa for the new “Life-is-great-because-we’re-rich-and-have-LV-luggage” Louis Vuitton Ads
Over the last couple of seasons Louis Vuitton has taken an interesting direction with their ad campaigns…by putting interesting public figures in their ads. Instead of putting the hottest celeb of the moment like a Shia Labeouf or a Eva Longoria, they decided to feature people like Andre Agassi and Catherine Deneuve.
Antoine Arnaud, son of Bernard Arnaud, chief executive of LVMH said of the new direction: “We needed something special to remind people about the romance of travel. People said we were crazy to even contemplate Gorbachev or Clinton, but eventually Gorbachev said if we could put him in with the Berlin Wall we were on…”
Well get ready for the next set of ads with none other than Oscar-winning father-daughter Francis Ford and Sofia Coppola. This isn’t the first time Sofia has been featured in an ad for her buddy Marc Jacobs. You can still find her as the face of Marc Jacobs orginal fragence in magazines.
The normally camera-shy and super ‘indie’ Coppola explained to the Times why she would do something so corporate: “I liked the ad Annie shot with Keith Richards. It was flattering to be asked. Plus I’ve known Marc Jacobs since I was 18. We had mutual friends and started hanging out together. I remember asking my mom to take me to see Perry Ellis when he was designing there. I still have a box of clothes from that grunge collection somewhere. It’s great to work with Annie – she did a good portfolio on the set of Marie Antoinette. She just selects one picture and then shows it to you. But I think that’s good. My dad and I were both like, yeah, whatever you want, this is your shoot. On your own set you want it exactly your own way, but we can get with someone else’s vision too.”
