Edited by Rebecca Alexander on
U.S based Bradford Licensing Associates (which owns Marilyn Monroe) has teamed up with with UK label Blue Clothing to create a complete collection of young adult fashions under the late screen siren’s name.
“We have had the most success with apparel licenses specifically focusing on the retro look, so we think that Blues Clothing will follow in the same direction. We expect the line to be trendy, fashionable and girly just like Marilyn was in person,” says Michelle Minieri, president of Bradford Licensing.
The new line, which will feature T-shirts, tops, dresses, pants, and intimates, will debut in France in early 2009.
Source: Popcrunch
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