Designer: April 77

April 77 is really an anomaly of sorts. It’s a clothing brand and music label, which interestingly enough, produces really cool clothes and houses some listen-worthy independent artists. Straight outta Paris, April 77 evokes the spirit of old-school rock and roll in an East Village sort of way, with a touch of European chicness. What you’ll find is a definitive collection of emaciated jeans, all of which are named after a rock legend, and a plethora of music-inspired pieces which for some reason makes me think of David Bowie during his androgynous reign. Maybe it’s the unisex display of pointy-toe loafers, and semi fitted suit jackets found in both the men and women’s collection. “Our clothing is music and music lives in our clothing”, is the overall message according to the brand.

As for April 77 Records, whose motto is “Dance Tonight, Revolution Tommorrow”, one can easily find some obscure bands to brag about. From the indie rock punk band, Red Hearts from L.A., to the psychedelic glam-rock trio, Niels Children from England, the sound is eclectic and progressive. Despite the superfluous usage of nonsensical quotes, I’m impressed. Who knew great clothes and cool music could be achieved on the same plane?

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