Edited by Saynt on
Founded by Alexander Brenninkmeijer (of European textiles giant C&A) in 2004, the German label Clemens en August combines old-fashioned craftsmanship with a unique business model. Each collection, limited to 40 minimal yet funky staples, is available for only three days at a gallery or museum on a worldwide tour of select cities, thus avoiding the expense of a shop or ad campaign. These impromptu images—with latex parkas by Clemens en August— were taken in the last pit stop of Zurich, at the Hauser & Wirth gallery. The label is holding court at the Goethe Institute in New York (1014 Fifth Avenue @ 83rd St., March 29 – April 1), followed by trips to Berlin, Munich and London. So if you love limited editions, be sure to get to the Goethe TODAY!!! 
- Courtesy Hint
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