Designer Discovery: Dazzle Me Formal
Dazzle MeDazzle Me Formal consists of a bunch of home town heroes to me, as they are a group of my closest friends from Buffalo, NY. The founder, Seabass Heidinger, started the company in high school and has been developing the company since. Dazzle Me Formal (DMF for short) has quickly transformed from a t-shirt company into the mutant child of a street wear company, and an indie essentials brand. Inspired by their pride for deadly cold Buffalo, DMF offers a solid collection of screen printed shirts, hoodies, and hats that are bank account friendly. With a large following in my home town, the DMF Crew is compiled from the “it” kids in Buffalo, and is starting to spread the seed of Dazzle Me Formal across America, Canada, and the UK. My personal favorites are the Fonze shirt and the sleeveless hoodie, which are both under $40 each. For more on Dazzle Me Formal be sure to check out their website and webstore.
