Edited by Rebecca Alexander on
After six years working as a fashion designer in New York and Los Angeles, Amy Snider has emerged with her own label, Every Little Counts. The mission of the line is to provide affordable and feminine garments for women that express feelings of romance, independence, and nostalgia.
Every Little Counts is made exclusively in the east side of Los Angeles as a collaboration between Amy and her husband Adam, who has a background in art and graphic design. Together, they pool their inspirations into a unique line of clothing created for a certain kind of girl; complex and independent while also flirtatious and romantic. This is a girl who daydreams, fantasizes, and falls in love. The loose fit and low necklines combined with esoteric and romantic graphics create a nonchalant sex appeal.
Rebecca does not like biographies. They are stupid and she would rather spend her time editing the site. Which she does with great vigor.