Designer: General Idea

Share

 

Find more photos like this on manindie
 

So due to the fact that the fashion world never stops, back on Columbus Day I was given the chance to tour the Williamson PR Showroom. Our wonderful friend Jasmine gave me a cool little tour of all the desingers they represent, and gave me a rundown of their up coming collections. One brand that I appsoultely fell in love with was General Idea. Designer Bum Suk Choi started the company when he was 26 in Korea, and this up coming Spring 2009 collection will mark the United States Debut of General Idea.

The concept behind General Idea is a mix of avant-garde design with a sense of roughness, yet each piece still manages to remain extremely wearable. The label is also very much about uniforms and military wear, military jackets with epaulettes, short denim jackets, mesh sweatshirts, roughly painted jackets with metal ornaments and pieces of leather attachments.

This collection is amazing. General Idea is definitely a company I could see myself wearing on a regular basis. The colors are bold, the patterns are strong, and the use of metallics is hardly overbearing. I am so excited about this brand, I was trying the samples on right off the rack.

For more on General Idea be sure to check out their website. Thanks again Jasmine and Williamson PR for the images.