Edited by Rebecca Alexander on
Created in 1989 by Oskar Metsavaht, Osklen inspires itself in the dynamism of the metropolis and the exuberance of nature in Brazil, giving life to a style that, based on the harmonization of contrasts, unites sophistication and simplicity. The brand represents women and men’s contemporary lifestyle, in a world where urban and nature, global and local, organic and technological coexist.
It’s exactly this integrated perception of nature, culture, and society, associated to a refined aesthetic that causes Osklen to be considered by the WGSN, virtual bible of the fashion world, one of the top ten most influential and inspiring brands in the world. Its casual-chic style spreads through flagship and franchised stores in Brazil and internationally, selling, not just clothes, but an authentic and genuinely Brazilian lifestyle which is contemporary and cosmopolitan.
Rebecca does not like biographies. They are stupid and she would rather spend her time editing the site. Which she does with great vigor.