Designer Discovery; Quiet Hero
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It started as a way out, different from the loans and interest rates that owner Lee Selman had become familiar with. She took a cauldron and added equal parts of bamboo and organic cotton, funky designs, a wild and gifted animal-loving artist named Carla Naden, and Lee’s own background as everything from camel handler to high financer.
With an energy that shocked its makers, Quiet Hero sprang forth and began to multiply, shooting off shirts onto bodies and into closets around the world. Making a splash at POOL in August of ‘07 was a start, followed by a strong showing in a string of fashion shows. Fred Segal pounced on the brand, and it was hailed on the internet as “jaw dropping” by a leading blog. Moving power fully into 2008, Quiet Hero was selected as one of four “ones to watch” clothing companies at the POOL February trade show in Las Vegas and featured in their ad and marketing campaign.
With a history of adventure, clothing full of goodness, and the kind of ribald story telling at trade show booths that makes reporters perk up and buyers blush (and buy), Quiet Hero has a solid grip on the mix of
creativity, fun, and general success that attracts more of the same.
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