Designer: Who Am Eye
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Who Am Eye is the brainchild of two Melbourne boys Johnny Leong and Glenn Cameron. Founded in 2005, after both men decided to express themselves through fashion they asked themselves, Who Am Eye? Johnny and Glenn must have intended the question to be rhetorical, as they subsequently answered it, with an astounding first collection for Autumn/Winter 2006 and have been going non-stop ever since.
The notorious “addict” t shirt from AW08, featuring Pete Doherty, is synonymous with the label and its straight shooting attitude.
The new collection “Love will tear us apart” for Spring/Summer 08/09 is inspired, just like all their previous work, by “Love, Heartbreak and Death….”.
It also sees them significantly expanding the range to include their first foray into women’s wear.
S/S 08/09 collection brings a new feel to menswear, with the super slim and super sexy “Sad Story Jeans”, which is a luxurious stretch denim blend in wax coated black, fast becoming a staple of hip Melbournians wardrobe.
The unisex “Doppelganger” Hooded Jacket is a Nylon/Poly/Cotton/Metal blend, which adds a metallic sheen to the garment, just like the vests seen on the catwalk for there RAFW parade, which received outstanding reviews from all those at the show.
Who Am Eye has a bright future, it was notable from their first collection that they were onto something good. This seasons pieces, added to an ever expanding collection will only further cement their status as a force to be reckoned with in the future!
Guest Writer: Amanda Verratti
