Edited by Amanda Gabriele on
There is a new E.U. funded study that says counterfeit goods may actually help designer labels. Handbags and other designer knockoffs gain exposure for the labels. Read more…
“There is also evidence that it actually helps the brands, by quickening the fashion cycle and raising brand awareness,” said Professor David Wall.
Plus, no one who could afford the real thing would purchase the fake as a substitute, so the brands really aren’t losing any major sales dollars. Why but the ugly-as-shit bag when you can pay for the hot-as-shit bag?
LINK LOVE: Daily Mail UK
