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Edited by on August 31 2010 at 10:18 AM

There is a new E.U. funded study that says counterfeit goods may actually help designer labels. Handbags and other designer knockoffs gain exposure for the labels. Read more…

Designer Knockoffs Dont Hurt Labels Says E.U. Study“There is also evidence that it actually helps the brands, by quickening the fashion cycle and raising brand awareness,” said Professor David Wall.

Plus, no one who could afford the real thing would purchase the fake as a substitute, so the brands really aren’t losing any major sales dollars. Why but the ugly-as-shit bag when you can pay for the hot-as-shit bag?

LINK LOVE: Daily Mail UK

Story by Amanda Gabriele

I stole my first pair of platforms from the Spice Bus in 1997 when Anglophilia was all the rage. Collector of vintage bags, vinyl and kitchen appliances. My dream of becoming a butcher is momentarily on hiatus so I can teach you how to wear muumuus and apply false eyelashes. Follow me on Twitter @CrystlMeatballs.