DKNY Bicycles. A Slap in the Face to the Dead?
We’ve been bashing a few brands lately. We’ve always been a bit harsh to the GAP, but their recent hiring of Threeasfour has kept them off our radar. Gucci has also been on our BASH list lately with their Gucci Loves NY but hates NY bloggers campaign. Now it’s time for us to put a little attention on DKNY, who has been pushing the limits of good taste with their orange painted bicycles hanging outside the tents.
Is it just me or are these a little too familiar to the white “death” bikes that already appear throughout the city.
Get to know the city you claim to know DKNY before you decide to offend it’s dead cyclist.
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About the Author: Founder and main dude at Fashion Indie, Daniel Saynt began his career in fashion at the tender age of 14, when he worked in the stockroom for some unnamed fashion whorehouse. His distaste for the mainstream quickly festered until he decided enough was enough, denouncing all mainstream fashion lines (unless the stuffs on sale or just down right irresistible or free, you can't say no to free).
dkny’s headquarters is less than a block from the ghost bike pictured above. this ad campaign is pretty disgusting.
Reply to chrissee a bike?
paint it white.
don’t let advertising become viral. the only painted bikes should be ghost bikes.
Reply to miss tint[...] I was shocked to read on fashionindie that, in a baffling display of crass co-option, fashion label DKNY have been locking these bright orange bikes to poles at various locations in Manhattan. That would be a great way of getting peoples attention except [...]
Bananarent had bikes chained - without permission to LBK&C bike racks to operate their hire service and eventually got served with an ASBO (Anti-Social Behaviour Order). Like NYC this is a blatant flouting of laws against fly-posting so Westminster Council could take out an ASBO against DKNY, or perhaps even class this as fly-posting which could carry a fine for each offence (anyone done a bike count?).
The practice gets parked bikes a bad name and blocks space for bona fide cyclists to park
With no brakes the other risk is that someone might actually try an steal one of the bikes and ride it (in that state) so there is also a corporate liability
Given the lack of decent cycle parking on-street in London the more astute PR person would have looked at ways to ’sponsor’ cycle parking which would have given a far better result in public image - thay mighte also have looked at the move by HSBC in France and the Copenhagen City Cycles to support the City Bike scheme by ‘branding the fleet - Copenhagen has a tariff of branding blocks of their 2500 bike fleet, which is run as a not-for-profit operation using work skills trainees to maintain the bikes and rebuilding the machines every year (some of the bikes are over 12 years old) so they run a scheme which has 50% more bikes per sq km than Paris, which are used up to 15 times per bike per day (Paris is about 5 times per bike per day). I think the income to support the Copenhagen scheme is around DKr 2m per year if they sell all the space.
May all your rides be downhill with a following wind..
A V Lowe and B C Klett
Reply to A V lowe