Comments on: DKNY Bicycles. A Slap in the Face to the Dead? http://fashionindie.com/dkny-bicycles-a-slap-in-the-face-to-the-dead/ FashionIndie features all facets of fashion lifestyle. Thu, 16 Feb 2012 02:50:09 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: A V lowehttp://fashionindie.com/dkny-bicycles-a-slap-in-the-face-to-the-dead/comment-page-1/#comment-6532 A V lowe Tue, 20 May 2008 10:52:06 +0000 http://fashionindie.com/dkny-bicycles-a-slap-in-the-face-to-the-dead/#comment-6532 Bananarent had bikes chained - without permission to LBK&C bike racks to operate their hire service and eventually got served with an ASBO (Anti-Social Behaviour Order). Like NYC this is a blatant flouting of laws against fly-posting so Westminster Council could take out an ASBO against DKNY, or perhaps even class this as fly-posting which could carry a fine for each offence (anyone done a bike count?).The practice gets parked bikes a bad name and blocks space for bona fide cyclists to parkWith no brakes the other risk is that someone might actually try an steal one of the bikes and ride it (in that state) so there is also a corporate liabilityGiven the lack of decent cycle parking on-street in London the more astute PR person would have looked at ways to 'sponsor' cycle parking which would have given a far better result in public image - thay mighte also have looked at the move by HSBC in France and the Copenhagen City Cycles to support the City Bike scheme by 'branding the fleet - Copenhagen has a tariff of branding blocks of their 2500 bike fleet, which is run as a not-for-profit operation using work skills trainees to maintain the bikes and rebuilding the machines every year (some of the bikes are over 12 years old) so they run a scheme which has 50% more bikes per sq km than Paris, which are used up to 15 times per bike per day (Paris is about 5 times per bike per day). I think the income to support the Copenhagen scheme is around DKr 2m per year if they sell all the space.May all your rides be downhill with a following wind..A V Lowe and B C Klett Bananarent had bikes chained – without permission to LBK&C bike racks to operate their hire service and eventually got served with an ASBO (Anti-Social Behaviour Order). Like NYC this is a blatant flouting of laws against fly-posting so Westminster Council could take out an ASBO against DKNY, or perhaps even class this as fly-posting which could carry a fine for each offence (anyone done a bike count?).

The practice gets parked bikes a bad name and blocks space for bona fide cyclists to park

With no brakes the other risk is that someone might actually try an steal one of the bikes and ride it (in that state) so there is also a corporate liability

Given the lack of decent cycle parking on-street in London the more astute PR person would have looked at ways to ‘sponsor’ cycle parking which would have given a far better result in public image – thay mighte also have looked at the move by HSBC in France and the Copenhagen City Cycles to support the City Bike scheme by ‘branding the fleet – Copenhagen has a tariff of branding blocks of their 2500 bike fleet, which is run as a not-for-profit operation using work skills trainees to maintain the bikes and rebuilding the machines every year (some of the bikes are over 12 years old) so they run a scheme which has 50% more bikes per sq km than Paris, which are used up to 15 times per bike per day (Paris is about 5 times per bike per day). I think the income to support the Copenhagen scheme is around DKr 2m per year if they sell all the space.

May all your rides be downhill with a following wind..

A V Lowe and B C Klett

]]> By: 20080207_05047 on Flickr - Photo Sharing!http://fashionindie.com/dkny-bicycles-a-slap-in-the-face-to-the-dead/comment-page-1/#comment-131 20080207_05047 on Flickr - Photo Sharing! Tue, 12 Feb 2008 08:55:15 +0000 http://fashionindie.com/dkny-bicycles-a-slap-in-the-face-to-the-dead/#comment-131 <!--%kramer-ref-pre%-->[...] 20080207_05047 To take full advantage of Flickr, you should use a JavaScript-enabled browser and install the latest version of the Macromedia Flash Player. F.decorate(_ge('button_bar'), F._photo_button_bar).bar_go_go_go(2258774855, 0);F.decorate(_ge('photo_notes'), F._photo_notes).notes_go_go_go(2258774855, 'http://farm3.static.flickr.com/2414/2258774855_f7e31c0ed8_t.jpg', '3.1444'); View Dr Curry's map Taken in a place with no name (See more photos here) Dayglo bicycle chained to a street sign outside the Apple Store in Midtown Manhattan. I later learned that this was part of a DKNY advertising campaign that has upset the cycling crowd.  [...]<!--%kramer-ref-post%--> [...] 20080207_05047 To take full advantage of Flickr, you should use a JavaScript-enabled browser and install the latest version of the Macromedia Flash Player. F.decorate(_ge(‘button_bar’), F._photo_button_bar).bar_go_go_go(2258774855, 0);F.decorate(_ge(‘photo_notes’), F._photo_notes).notes_go_go_go(2258774855, ‘http://farm3.static.flickr.com/2414/2258774855_f7e31c0ed8_t.jpg', ’3.1444′); View Dr Curry’s map Taken in a place with no name (See more photos here) Dayglo bicycle chained to a street sign outside the Apple Store in Midtown Manhattan. I later learned that this was part of a DKNY advertising campaign that has upset the cycling crowd.  [...]

]]> By: Fashion Week Faux Pas - DKNY Rip Off Memorials to Killed Bike Riders | FUN VAMPIREShttp://fashionindie.com/dkny-bicycles-a-slap-in-the-face-to-the-dead/comment-page-1/#comment-69 Fashion Week Faux Pas - DKNY Rip Off Memorials to Killed Bike Riders | FUN VAMPIRES Thu, 07 Feb 2008 14:26:46 +0000 http://fashionindie.com/dkny-bicycles-a-slap-in-the-face-to-the-dead/#comment-69 [...] I was shocked to read on fashionindie that, in a baffling display of crass co-option, fashion label DKNY have been locking these bright orange bikes to poles at various locations in Manhattan. That would be a great way of getting peoples attention except [...] [...] I was shocked to read on fashionindie that, in a baffling display of crass co-option, fashion label DKNY have been locking these bright orange bikes to poles at various locations in Manhattan. That would be a great way of getting peoples attention except [...]

]]> By: miss tinthttp://fashionindie.com/dkny-bicycles-a-slap-in-the-face-to-the-dead/comment-page-1/#comment-37 miss tint Tue, 05 Feb 2008 04:31:00 +0000 http://fashionindie.com/dkny-bicycles-a-slap-in-the-face-to-the-dead/#comment-37 see a bike? paint it white.don't let advertising become viral. the only painted bikes should be ghost bikes. see a bike?
paint it white.

don’t let advertising become viral. the only painted bikes should be ghost bikes.

]]> By: HEY NYC: DKNY Bicycles. A Slap in the Face to the Dead?http://fashionindie.com/dkny-bicycles-a-slap-in-the-face-to-the-dead/comment-page-1/#comment-29 HEY NYC: DKNY Bicycles. A Slap in the Face to the Dead? Mon, 04 Feb 2008 18:20:20 +0000 http://fashionindie.com/dkny-bicycles-a-slap-in-the-face-to-the-dead/#comment-29 <!--%kramer-ref-pre%-->[...] http://fashionindie.com/dkny-bicycles-a-slap-in-the-face-to-the-dead/ [fashionindie.com] [...]<!--%kramer-ref-post%--> [...] http://fashionindie.com/dkny-bicycles-a-slap-in-the-face-to-the-dead/ [fashionindie.com] [...]

]]> By: chrishttp://fashionindie.com/dkny-bicycles-a-slap-in-the-face-to-the-dead/comment-page-1/#comment-23 chris Mon, 04 Feb 2008 12:52:19 +0000 http://fashionindie.com/dkny-bicycles-a-slap-in-the-face-to-the-dead/#comment-23 dkny's headquarters is less than a block from the <a href="http://ghostbikes.org" rel="nofollow">ghost bike</a> pictured above. this ad campaign is pretty disgusting. dkny’s headquarters is less than a block from the ghost bike pictured above. this ad campaign is pretty disgusting.

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