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Edited by on April 1 2008 at 3:03 PM

Greasy hair can turn a first date into a last date, warrant painfully disapproving glances on the bus or, worse still, merit the nickname “chip pan”. So, why are increasing numbers of well-groomed women washing their hair only once a week? They have a secret weapon, of course – dry shampoo, ideal for creating fashionable retro dos, such as the Amy Winehouse beehive, that rely on a bit of grit for staying power.

Dry Shampoos do the Dirty Work for Hair

Well, perhaps, it’s not quite so secret any more. Boots reports a 45% rise in sales of dry shampoo in the past year, suggesting that, far from being an excuse to go all Swampy, the new generation of dry shampoos offers a practical alternative to a daily wash and blow-dry. Rumour has it that Miuccia Prada’s handbag is never without a trusty can of Bumble and Bumble’s Brown Hair Powder.

Dry Shampoos do the Dirty Work for Hair

Bumble and Bumble Hair Powder
For hair artists and soap dodgers, with a can for every colour

In fact, Klorane Dry Shampoo was credited with helping stylists to create Kirsten Dunst’s deliciously powdered coiffeur in Marie Antoinette – a look that has since garnered its own underground following in clubs and on the burlesque scene.

Dry Shampoos do the Dirty Work for Hair

But can this timesaver really substitute a proper shampoo and conditioner? “Ideally, hair should be washed on a daily basis,” says the trichologist Philip Kingsley. “Think how dirty your face gets at the end of the day – you can imagine how dirty your hair will be after a few days.”


Content courtesy of TimesOnline.

Story by Rebecca Alexander

Rebecca does not like biographies. They are stupid and she would rather spend her time editing the site. Which she does with great vigor.