Dunn and Kloss Take on Topshop
Don’t be surprised if you see these two women plastered on the walls in SoHo. These two leading ladies, Jourdan Dunn and Karlie Kloss, have been chosen to appear in the add campaign for Topshop. The shoots have been taking place on tube trains as well as London buses; the placement of the shoots relate back to Topshop’s firm roots. The theme that these women play out in the adds is “Topshop on the move”. The girls sport bold makeup with a statement. They wanted the adds to speak to the viewers. The company has a voice and a certain style; they want it seen and heard.
